Cars to Cats at the Click of a Mouse
Tuesday, April 1, 2014
By: Deborah Kern

LaFontaine's Family Deal's new marketing technique?

LaFontaine Automotive Group is revolutionizing the way people shop for a vehicle online – by allowing folks to go from Cars to Cats with the click of the mouse!

They posted this information on their blog today about why they implemented this game-changing feature on their web-site.

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Here's just a small piece from the blog:

Jason Stum, Digital Marketing Manager for the LaFontaine Automotive Group, said:

“Cat Mode is here today due to one simple fact: People love cats on the Internet. You can’t log on to Facebook, Instagram or Pinterest and not see an endless stream of cute little kitties. It was a no brainer to bring this kind of cuteness to our own website.”

When asked what the connection is between cars and cats, Stum explained.

“Other than the obvious similarity in spelling? I mean switch out an ‘r’ for a ‘t’ and there you have it. Cars to Cats, just like that. And that’s how easy it is to use Cat Mode, it’s just one click of a button. ”

Read the entire blog post here, or check out #CatMode and find your new purr-motor today!